Marketing emphases on products (or services), their price, promotion and place (distribution.) These collectively are known as the marketing mix or “the four p’s”. If another P, for perception is added to this mix, PR would come in influentially since; public relations can be applied to every part of the marketing mix, of which advertising, the one the public are most familiar with, is just an ingredient.
Of many definitions of advertising, one is as follows “Advertising puts forward the most convincingly possible selling message to the accurate prospects for the product or service at the lowest possible price.” It presents the message through various creative
skills of copywriting, illustration, layout, typography, scriptwriting and video making based on a theme. The focus is on selling, which varies very much from that of public relations’ role of informing, educating and creating understanding through knowledge.’
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