Cold calling is an effective method of introducing yourself to potential hiring managers to enquire about employment with their company. In my earlier article called “Cold Calling: How To Cold Call Your Way to A New Job When A Hiring Manager Answers The Phone” we talked about how to cold call hiring managers and what to say when they answer the phone.
However, what should you do if the hiring manager doesn’t answer the phone and you reach their voice mailbox?
Typically, if you call 10 hiring managers, you might be lucky if you manage to get 3 or 4 of them live on the phone. In other words, you might end up reaching the hiring manager’s voice mailbox more often than not.
Personally, I think if you have made it this far on the call, you might as well leave a message rather than hanging up and calling the hiring manager over and over again until you get them on the phone live.
The best way to leave a voice message for a hiring manager is to script a short, relevant marketing message about you that lasts less than 60 seconds in length and use this as your voice message.
I feel better about scripting a voice message than a live call because with a voice message, there is no chance that someone will butt in and interrupt you. With a live call, who knows what the person on the other end of the phone will say? Your script could go right out the window if they say something you don’t expect!
Your goal should be to become so comfortable with this voice message script, that you will quickly be able to recite it by heart and make it sound natural and unscripted.
Here is the model I use to put together a marketing message when I am cold calling an employer regarding a specific candidate and need to leave a voice message. In this case, I have identified a job searcher who I believe is someone that this company needs so I am contacting the company to try to arrange an interview between the candidate and the hiring manager:
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