Flash Mob Dancing – The Dance of Surprise

By | December 6, 2017

On a typical day, during the height of commute traffic, Victoria Station was suddenly overrun by more than 4000 dancers performing a synchronized dance piece, which briefly shut down the station. It happened again in Times Square, Amsterdam, the Tate Museum, and downtown Chicago, during an opening celebration for Oprah’s new season. Across the world, from Seattle to Shanghai, flash mob dancing has become an ever-growing cultural movement.

At times, it’s a chance to shock or surprise the general populace, make a statement, make a PR punch, or be a part of something. For some, it’s simply about music, dancing and having a good time. In San Francisco, for instance, flash mob dance maven “Deep” puts on semi-monthly extravaganzas to share the love. After being influenced by outdoor free salsa nights he witnessed on a trip to Paris, he decided to get something going in his own territory. Interested parties can visit his website, and sign up for texts, tweets and twitterpation about upcoming events.

T-Mobile’s takeover of Liverpool Street Station was one example of a PR gimmic. Other similar crowds have happened in Times Square, (where Bollywood dancers spread the buzz about tv show Bollywood Hero) and at Northwest Florida Beaches International Airport, where Innovations Federal Credit Union President/CEO David Southall garnered attention for the grand opening of the newest branch.

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