Using video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
First, let’s forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.
Instead, consider making a video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video “commercial” with soundbites from partygoers. A software developer might make a video demonstrating his latest application.
Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, it’s quite possible your video could end up on the first page of search results for your targeted keyphrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.
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