Wrangler is one of the three most popular American jeans brands. And here is the story of how this brand was born. It all stated in 1897 when a 20-year-old young man called S.S. Hudson came to a small textile town of Greensboro, North Carolina, to find a job. The first job offer Mr. Hudson managed to find was sewing buttons on a factory for 25 cents a day. And in seven years the factory went bankrupt. 1904 S.S. Hudson bought a couple of sewing machines, rented a room on the second floor of a grocery shop and registered his own company under the name of “Hudson Overall Co.”.
The company turned out to be quite a success and 15 years after its establishment it opened the first jeans manufacturing factory. Railroad men liked Hudson’s creations to such extent, that they even presented him with a bell, which in course of time became blue because of small particles of indigo color. S.S. Hudson was inspired and renamed his company, which was then called “Blue Bell Overall Co.”. 1926 he sold a successfully running company to a textile manufacture “Big Ben” for a hatful of money – 585 thousand dollars.
Six years later the new owner of the company presented new overalls “Super Big Ben Overalls”, which would practically not shrink after washing. The overalls didn’t lose their form and didn’t become shorter, which caused a sensation in those days! It is not surprising that this event laid a foundation for modern standards of textile industry.
1943 the company bought another firm manufacturing overalls, “Casey Jones” together with the rights for a rarely used trademark “Wrangler” (which means “rancher”). The idea was to manufacture special cowboy trousers surpassing all competitors on the market. However, the conception was realized only in 1947, the official year of Wrangler jeans creation.
Article Source: http://EzineArticles.com/3348122